Ok, I agree which is why I added the "MT9" as part of my question.. Why start with the "0" in the first place? MT1, MT3, etc... I'm sure it's one of those questions we'll really never have answer to.I think it was to fit with the other MT bikes in Europe. MT-01, MT-03 etc. Probably called it the FZ-09 in the states to match with MT-09 across the pond.