It was on the cover of the December issue. It showed up in my office and I thought damn that's the bike I want!! I had been flip flopping between sport and cruiser for about 3 months prior. I had never seen it before and began to hound my local dealer about when they would get one.
I wasn't even looking to buy another bike....until I saw the FZ-09 on the cover of Mens Journal. While reading the article I told my wife that I might be buying a new motorcycle. Picked it up on December 28.